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Marketing Planning Training
Friedman & Partners offers the following marketing planning workshop aimed at principals, marketing and business development staff and other professionals involved in the marketing planning process:
“Developing a Marketing Plan that Won’t Collect Dust”
Marketing planning is critical to the successful implementation of your firm’s strategic plan. Firms that don’t develop marketing/business development plans for their target markets typically lack focus and squander resources. But how do you develop a plan that won’t sit on the shelf? Through industry anecdotes, lessons learned, case studies, and breakout exercises, we address these topics and others:
- How to conduct a SWOT (strengths/weaknesses/opportunities/threats) analysis
- Crafting implementation strategies that will maximize your firm’s return-on-investment
- Develop specific, quantifiable and measurable goals, as well as action items to achieve these goals
- Creating realistic budgets
- How to establish accountability and measure results
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