Marketing Planning Training
Friedman & Partners offers the following marketing planning workshop aimed at principals, marketing and business development staff and other professionals involved in the marketing planning process:
“Developing a Marketing Plan that Won’t Collect Dust”
Marketing planning is critical to the successful implementation of your firm’s strategic plan. Firms that don’t develop marketing/business development plans for their target markets typically lack focus and squander resources. But how do you develop a plan that won’t sit on the shelf? Through industry anecdotes, lessons learned, case studies, and breakout exercises, we address these topics and others:
- How to conduct a SWOT (strengths/weaknesses/opportunities/threats) analysis
- Crafting implementation strategies that will maximize your firm’s return-on-investment
- Develop specific, quantifiable and measurable goals, as well as action items to achieve these goals
- Creating realistic budgets
- How to establish accountability and measure results
"Marketing Planning: for Good Times and Bad"
Marketing planning is critical to the successful implementation of your firm’s strategic plan. When times are good, a well-conceived marketing plan provides the focus and strategies necessary to target and capture opportunities consistent with the firm’s mission and vision. When times are bad, the marketing planning process provides the impetus and tools necessary to hedge your firm’s risks and ensure that your marketing/business development investments yield the highest return-on-investment. Through industry anecdotes, lessons learned, case studies, and breakout exercises, we address these topics and others:
- Marketing planning: keys to success and pitfalls to avoid (regardless of the economy)
- The difference between good times and bad: what changes and what doesn’t in marketing and BD?
- To diversify or not to diversify: that is the question! (And how?)
- Establishing accountability and measuring results (even more important when times are tough!)
- Your role as a marketing professional: ensuring that you add value to the process