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Marketing Planning Training

Friedman & Partners offers the following marketing planning workshop aimed at principals, marketing and business development staff and other professionals involved in the marketing planning process:

“Developing a Marketing Plan that Won’t Collect Dust”

Marketing planning is critical to the successful implementation of your firm’s strategic plan. Firms that don’t develop marketing/business development plans for their target markets typically lack focus and squander resources. But how do you develop a plan that won’t sit on the shelf? Through industry anecdotes, lessons learned, case studies, and breakout exercises, we address these topics and others:

  • How to conduct a SWOT (strengths/weaknesses/opportunities/threats) analysis
  • Crafting implementation strategies that will maximize your firm’s return-on-investment
  • Develop specific, quantifiable and measurable goals, as well as action items to achieve these goals
  • Creating realistic budgets
  • How to establish accountability and measure results
"You did a fabulous job! Your session was well organized and received the highest marks of the series." Bill Schwartz, SMPS Boston Programming Committee

SMPS Boston
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