Market Research Training

Friedman & Partners offers the following market research workshop aimed at marketing and business development staff and other professionals charged with conducting market research:

“The Do’s and Don’ts of Conducting Market Research”

Targeted market research can provide invaluable information and intelligence for market planning and business development. Unfortunately, too many firms spend their time and resources trying to quantify the size of a market, or gathering extensive information about competitors. How can your firm maximize its return-on-investment (ROI) from market research? Through industry anecdotes, lessons learned, case studies, and breakout exercises, we address these topics and others:

How market research fits into the planning and business development processes
Market research tools and sources of market intelligence
Types of information you should gather and how to gather it
How to apply market data to lead identification and conversion, as well as proposals

"Rich Friedman’s thorough capacity for insightful inquiry has helped us hone our goals, follow a productive course for getting the information we need, and develop consensus around a course of action. His ability to define the issue with the right questions always reaches a deeper level of understanding and is one of his greatest contributions. For busy consultants, Rich provides the skills to ask insightful questions and to skillfully interpret the responses with you to meet your unique needs."
Sylvia Wheeler, Senior Vice President, Haley & Aldrich