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Strategic Market Planning

  • Analysis of Existing Target Markets
  • Determining Optimal Growth Strategies
  • Market Entry Strategies
  • Retreat Facilitation
“Rich was a great strategist and trustworthy consultant. He helped me and HNTB develop a focused Higher Education structure and game plan.”
Anne Walker, AIA, National Director of Higher Education Architecture, HNTB Companies

HNTB Companies


“Rich Friedman has provided no-nonsense support in creating and refining several of our sector-specific marketing plans. Our expanding client base and revenue is testimony to the value of his services.”
Thomas Schanze, P.E., President & CEO, Applied Technology & Management

Applied Technology & Management



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