Profile

Friedman & Partners is a marketing and management consulting firm serving the US and Canadian architecture, engineering, environmental consulting, and construction industries. Our niche is in crafting and implementing growth strategies through:

- Market research
- Strategic market planning
- Business development consulting and training
- Mergers and acquisitions assistance
- Organizational and leadership development consulting

“Business development is not some mysterious, complex or disingenuous process. It simply boils down to learning about your client/prospect and their needs and determining exactly how your firm can meet those needs better than its competitors.

I believe that people who view business development/networking as cheesy have a false impression. It doesn't have to be cheesy!! Be who you are, learn about other people (e.g., what drives them and their challenges), forge a relationship, and then see what happens. You don't have to go into the process looking for a job! Relationship-building has a long gestation period, so you have to be in it for the long haul."

Rich Friedman, Friedman & Partners