Past Programs

Business Development
Market Research
Strategic Market Planning
Public Relations and Positioning
Sustaining Firm Growth

Past Programs / Business Development

Event	Program Title/Subject
American Council of Engineering Companies (ACEC) Massachusetts Chapter Emerging Leaders Program Wellesley, MA 2009	"Business Development Strategies for Technical Professionals"
Society for Marketing Professional Services (SMPS) Wisconsin Chapter Spring Program Oconomowoc, WI 2009	"The Power of 'We,' Engaging Technical Staff in Business Development
Legal Marketing Association (LMA) Senior Marketers Program Washington, D.C. 2008	"Maximizing Your Marketing and Business Development ROI: Another Industry's Perspective"
Boston Society of Architects (BSA) Marketing/PR Wizards Boston, MA 2008	"The Death of the Sales Call: How Technology is Revolutionizing Marketing and Business Development"
American Council of Engineering Companies (ACEC) Massachusetts Chapter Business Practice Conference Boston, MA 2008	"How Technology is Revolutionizing Marketing, Business Development, and Recruiting"
Society for Marketing Professional Services (SMPS) Northeast Regional Conference Providence, RI 2008	"The Death of the Sales Call: How Technology is Revolutionizing Marketing and Business Development"
Society for Marketing Professional Services (SMPS) Maine Chapter Portland, ME 2007	"10 Keys to Institutionalizing a Business Development Culture" "The Power of 'We:' Engaging Technical Staff in Business Development"
Associated General Contractors (AGC) of Massachusetts January Program Wellesley, MA 2007	"10 Keys to Institutionalizing a Business Development Culture"
Society for Marketing Professional Services (SMPS) Connecticut Chapter November Program Hartford, CT 2006	"The Power of 'We': Engaging Technical Professionals in Business Development"
American Council of Engineering Companies (ACEC) Illinois Chapter Fall Membership Meeting Naperville, IL 2006	"The Power of 'We': Engaging Technical Professionals in Business Development"
National Society of Professional Engineers (NSPE) Annual Convention Boston, MA 2006	"The Power of 'We': Engaging Technical Professionals in Business Development"
Society for Marketing Professional Services (SMPS) Southeast Regional Conference Norcross, GA 2006	"10 Keys to Institutionalizing a Business Development Culture"
American Council of Engineering Companies (ACEC) Minnesota Chapter Spring Conference Minnetonka, MN 2006	"The Power of 'We': Engaging Technical Professionals in Business Development"
Society for Marketing Professional Services (SMPS) Michigan Chapter Executive Series Detroit, MI 2006	"Maximizing Your Business Development Return-on-Investment"
American Council of Engineering Companies (ACEC) Massachusetts Chapter The Business Forum Boston, MA 2006	"It Takes a Village: Building and Living a Business Development Culture"
Society for Marketing Professional Services (SMPS) South Florida Chapter February Program Fort Lauderdale, FL 2006	"The Power of 'We': Engaging Technical Professionals in Business Development"
Donovan Hatem, LLP The Design Professional Monthly Roundtable Boston, MA 2006	"It Takes a Village: Building and Living a Business Development Culture"
Boston Society of Architects (BSA) Build Boston Annual Conference & Trade Show Boston, MA 2005	"Maximizing Your Business Development Return-on-Investment"
Bowditch & Dewey, LLP Fall Program Boston, MA 2005	"Maximizing Your Business Development Return-on-Investment"
Professional Services Management Association (PSMA) San Francisco Chapter >"Step Up to Leadership" Conference San Francisco, CA 2005	"The Power of 'We': Engaging Technical Professionals in Business Development"
Society for Marketing Professional Services (SMPS) National Conference New Orleans, LA 2005	"Maximizing Your Business Development Return-on-Investment"
American Council of Engineering Companies (ACEC) National Webinar Series 2005	"The Power of 'We': Involving Technical Professionals in Business Development"
American Council of Engineering Companies (ACEC) Wisconsin Chapter Project Manager Seminar Series 2005	"The Power of 'We': Involving PMs in Business Development"
Society for Marketing Professional Services (SMPS) Maine Chapter Portland, ME 2005	"Maximizing Your Business Development Return-on-Investment"
American Council of Engineering Companies (ACEC) Massachusetts Chapter Fall Program Boston, MA 2004	"The Power of 'We': Involving Technical Professionals in Business Development"
Boston Society of Architects (BSA) Build Boston Annual Conference & Trade Show Boston, MA 2004	"The Power of 'We': Involving Technical Professionals in Business Development"
Professional Services Management Association (PSMA) San Francisco Chapter "Step Up to Leadership" Conference San Francisco, CA 2004	"Maximizing Your Business Development Return-on-Investment"
Boston Society of Architects (BSA) Marketing & PR Wizards Spring Program Boston, MA 2003	"Developing an Effective Business Development Training Program"
Boston Society of Architects (BSA) Build Boston Annual Conference & Trade Show Boston, MA 2002	"Taking the Stress Out of Sales: The Psychology of Selling for Project Managers"

Past Programs / Market Research

Event	Program Title/Subject
Society for Marketing Professional Services (SMPS) Florida Regional Conference Sarasota, FL 2009	"Spending Your Market Intelligence Dollars Wisely"
Society for Marketing Professional Services (SMPS) Houston Chapter Houston, TX 2004	"Spending Your Market Research Dollars Wisely"
Society for Marketing Professional Services (SMPS) Boston Chapter Building Leaders Workshop Boston, MA 2004	"Spending Your Market Research Dollars Wisely"
Boston Society of Architects (BSA) Build Boston Annual Conference & Trade Show Boston, MA 2004	"Needle in a Haystack: Using Market Research to Maximize Your Business Development ROI"
Boston Society of Architects (BSA) Marketing & PR Wizards Fall Program Boston, MA 2002	"How to Maximize Your Market Research Return-on-Investment"

Past Programs / Strategic Market Planning

Event	Program Title/Subject
Society for Marketing Professional Services (SMPS) Houston Chapter Houston, TX 2008	"Marketing Planning: for Good Times and Bad"
Boston Society of Architects (BSA) Marketing & PR Wizards March Program Boston, MA 2006	"Ensuring that Your Marketing Plan Won't Collect Dust"
Society for Marketing Professional Services (SMPS) Boston Chapter Building Leaders Workshop Boston, MA 2003	"The Marketing Planning Process"
Boston Society of Architects (BSA) Build Boston Annual Conference & Trade Show Boston, MA 2001	"Making the Most of Your Marketing Dollars"

Past Programs / Public Relations & Positioning

Event	Program Title/Subject
American Council of Engineering Companies (ACEC) National Conference Orlando, FL 2001	"Making the Internet a Part of Your Marketing & PR Program"
American Institute of Architects (AIA) National Conference Denver, CO 2001	"Your Web Site: If You Build It, They Still May Not Come!"
ZweigWhite "Simply the Best" A/E/C Marketing Conference Orlando, FL 2001	"Your Web Site: If You Build It, They Still May Not Come!"
ZweigWhite "Pathway to Principal" Seminar Multiple Locations 1999-2001	Marketing and Positioning
ZweigWhite Hot Firm National Conference Boston, MA 2000	Marketing and Positioning
American Institute of Architects (AIA) National Conference Dallas, TX 1999	"Building Your Firm's Brand Name for the 21st Century"
Society for Marketing Professional Services (SMPS) National Conference Portland, OR 1999	"Making the Internet a Part of Your Process Marketing Program"
Society for Marketing Professional Services (SMPS) National Conference Hilton Head, SC 1998	"Positioning Your Firm & Building its Brand Name for the 21st Century"

Past Programs / Sustaining Firm Growth

Event	Program Title/Subject
Society for Marketing Professional Services(SMPS) National Conference Washington, D.C. 2007	"Sustaining Firm Growth: The A/E/C Industry's Premier Tightrope Act"
American Council of Engineering Companies (ACEC) Massachusetts Chapter December Program Boston, MA 2005	"Sustaining Firm Growth: The A/E/C Industry's Premier Tightrope Act"