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Recruiting & Retaining Talent

How to Land Your Next Strategic Hire

When it comes to project acquisition, many A/E/C and environmental consulting firms have learned (and some the hard way) that it pays to take a strategic approach. Yet, when making critical hires to grow their business, strategy and targeting can often go out the window.

In this issue of The Friedman File, we examine how the lessons of client and project acquisition apply to the hiring of C-suite positions, practice builders, senior marketers and business developers, and other senior management roles.

It’s currently a candidate’s market, and the types of leaders who can make a big impact in your organization are no strangers to being recruited. To bring them on board requires a clear strategy, a compelling message and a carefully executed interview process.

Stage One: Defining the Opportunity

Know what you want and why

When you pursue a project, if you don’t have a vision or know […]

By | 2017-08-21T09:26:52+00:00 May 2017|Recruiting & Retaining Talent|

Is the way we work still working?

Long hours at the office, all-hands-on-deck deadlines, always-on technology and the road warrior lifestyle – that’s business as usual in the A/E/C industry. But is it killing us?

In this issue of The Friedman File, we examine an area of critical importance: executive and employee wellness. We spoke to firms that are making it a priority – and seeing impact from productivity and effectiveness to recruitment and retention.

At international planning and design firm Sasaki Associates (Boston, MA), the wellness conversation is personal, and the 250-person firm is tackling it head-on. It started when, during the firm’s leadership transition two years ago, now-Managing Principal James Miner found himself in the emergency room with alarmingly high blood pressure and a personal wake-up call.

It inspired him to start a new conversation at Sasaki. During an emotional staff meeting, he shared his personal story and his vision for […]

By | 2017-07-18T15:14:54+00:00 August 2016|Leadership, Recruiting & Retaining Talent|

The well-being revolution

In the last issue of The Friedman File, we posed a question that unleashed a firestorm of feedback: Is the way we work still working? Judging by the response — more than any topic we’ve covered in 10 years — the answer is no. It’s not working.

Why are so many leaders burned out — and so many emerging leaders rethinking which ladder they want to climb? How can A/E/C and environmental firms evolve and thrive as technology, generational expectations and definitions of leadership are changing?

Companies like 1,900-person architecture firm Perkins + Will (Chicago, IL) and HDR (Omaha, NE), which won a Nebraska Governor’s Award for its wellness program, are putting resources behind fostering a healthier staff. Yet, emerging leaders and those who manage them say physical wellness is just a start. Flexibility, life balance and more sustainable workloads loom equally large for those […]

By | 2017-07-18T15:17:06+00:00 October 2015|Leadership, Recruiting & Retaining Talent|

LinkedIn: turning recruiting on its head

While LinkedIn has been around for years, many have only recently begun to effectively leverage this tool in networking, business development, market positioning, and recruiting. In the October 2013 issue of The Friedman File, I offered a healthy dose of skepticism regarding the ubiquitous use of LinkedIn and how many seem to be using this tool with little regard to how they may be perceived and whether they’re making the most of their precious networking time. I also offered tips for would-be networkers driven to boost their number of contacts, but who pay little regard to the quality of their communications or other more efficient ways that LinkedIn enables you to disseminate your name, credentials, and thought leadership. In this issue of The Friedman File, I want to delve into LinkedIn’s value as a recruiting tool.

LinkedIn has revolutionized how professionals enhance their own […]

By | 2017-07-18T15:21:19+00:00 November 2014|Recruiting & Retaining Talent|

LinkedIn: on steroids?

In my years of writing The Friedman File articles, I try not to rant too often. No one likes a crotchety consultant who complains about stuff but doesn’t offer advice or alternative solutions. But for months now, something’s been getting under my skin. What’s up with LinkedIn? What used to be a unique, thoughtful B-to-B social networking tool has become an annoying commoditized pain in the butt. In this issue, I’m going to address a few of the observations I’ve made and review what I believe are LinkedIn’s most valuable applications for marketing, business development and recruiting.

What perplexes me about LinkedIn

About six months ago, I started noticing multiple pings each day from folks (some I knew and some I didn’t) wanting to “connect” with me (a definite uptick). One explanation: more and more, it’s becoming common practice in many industries to put LinkedIn […]

By | 2017-07-12T14:33:19+00:00 October 2013|Recruiting & Retaining Talent|

Searching for key talent: don’t get caught flat-footed!

With more Baby Boomers retiring, a small pool of Gen X’ers, and many Gen Y’ers and Millennials having left the A/E/C industry during the latest recession, the scramble for talent is on.

If you’ve done a good job identifying and cultivating your rising stars, the key talent you need may be right under your nose — waiting to be tapped. But now that the industry is rebounding, even those who’ve retained talent are soon likely to be looking outside for practice builders, seller-doers, a CMO, or technical experts to name a few.

Our executive search consulting practice specializes in high-level marketing and business development professionals and that holy grail of A/E/C professional — the rare individual who is both technically competent and possesses high emotional intelligence (often referred to as EQ, or Emotional Intelligence Quotient). Already added to the threatened species list, these folks have […]

By | 2017-07-12T14:33:56+00:00 August 2013|Recruiting & Retaining Talent|

When social media is worth your time

In this issue, I’ve asked long-time business partner Sally Giedrys of Artisan Communications to follow up on her January 2012 The Friedman File article (Social media: strategy, not hype) by sharing additional thoughts and A/E/C industry case studies. — Rich Friedman.

While the use of social media is skyrocketing all around us (including in the markets we serve), few A/E/C firms are taking full advantage. And those that are, are using social media more for employee engagement and recruiting: connecting with new hires on LinkedIn and Facebook pages that focus on new projects, employee awards and fun around the office, for example.

We’re missing the marketing opportunity.

In fact, when Building Design + Construction surveyed A/E/C professionals about their firm’s social media use, just 28% said they use social media as a marketing and promotion tool. And more than half (61%) said their firms […]

By | 2017-07-18T15:24:23+00:00 December 2012|Marketing & Branding, Recruiting & Retaining Talent|

Developing the talent pipeline: a story of two progressive firms

How many A/E/C firms do you know that employ staff with titles such as “Director of First Impressions,” “Talent Scout,” and “Chief Human Potential Officer”? The past few years of economic Maalox moments have yielded numerous stories about staff cuts, reduced salaries and scaling back employee benefits. Yet a number of firms have quietly stuck to their strategic hiring plan by recruiting the best and brightest from colleges, struggling competitors and even thriving competitors.

These firms view tough times as an opportunity to strengthen their pipeline of future leaders and “swap out” old-school naysayers with can-do, out-of-the-box thinkers with non-traditional skill sets. Here are two:

Luckett & Farley: A Commitment to Key Talent Development

One such firm is Luckett & Farley, an 85-person A/E firm based in Louisville, Kentucky.

How important is it to be recruiting and searching for future leaders? President Ed Jerdonek says this: “It’s […]

By | 2017-07-12T14:44:56+00:00 November 2011|Case Studies, Recruiting & Retaining Talent|