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Friedman & Partners believes it is vital to create a training environment that fosters active learning. We prefer not to lecture to participants and pour through one PowerPoint slide after another. Instead, we make our training sessions fun and interactive by incorporating the following:


  • Industry anecdotes and case studies
  • Group and individual exercises, including role plays
  • Selected anecdotes and case studies of your firm’s business development challenges and success stories (gathered through interviews conducted in advance with workshop attendees)
  • Strategies and keys to success that have been pivotal to launching and growing Friedman & Partners


Training Session

We have conducted in-house workshops for a number of A/E/C and environmental consulting firms on the following topics:


  • Business development for technical professionals
  • Maximizing your business development ROI
  • How technology is revolutionizing marketing and business development
  • Conducting market research efficiently and effectively
  • Marketing planning: for good times and bad
  • Creating a marketing plan that won’t collect dust


Depending on the subject, programs are typically a half day or a full day in duration. We customize workshop content to each firm’s culture, challenges and workshop objectives.

“I enjoyed the seminar and I want to compliment you on a terrific program. You really engaged the participants, and I think everyone left with new skills they can use with every client encounter.” Senior Vice President, 225-person engineering firm, New England

“We all found your workshop very informative and enlightening, and we welcomed the suggestions you made. Great Job!!!”
President, 90-person architecture and engineering firm, New England

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